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From Zero to Hero: Transformative Web Design with Elementor for WordPress

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Launched in 2016, Elementor has risen rapidly to be a top contender in the WordPress plugin arena. It’s currently powering over 13 million WordPress sites and has garnered a five-star rating from a vast number of users.
Elementor’s blend of user-friendly editing, open-source flexibility, extensive design options, and a supportive community of professionals makes it the premier choice for building WordPress websites in 2023, catering to web creators worldwide.

Discover Elementor

Elementor is a WordPress site builder that enables you to realize your site’s vision without writing any code. In 2023, Elementor took a leap forward by introducing Elementor AI, a bespoke AI tool designed to enhance your site with automated text and code generation capabilities.

Simplifying WordPress Website Construction with Elementor

Elementor streamlines the process of crafting a professional WordPress website. There’s no need for programming expertise, exhaustive working hours on simple tasks, or endless tutorial viewing. It eliminates the need for juggling multiple plugins or incurring additional costs to develop a high-caliber WordPress site.

With Elementor, you can:

  • Launch a WordPress site with one click, bypassing the hassle of multiple service providers and the intricacies of hosting services through Elementor’s Hosting solution.
  • Dive into Elementor’s intuitive onboarding and instantly deploy a fully-designed website kit.
  • Create entire pages using the visual drag-and-drop editor, no coding necessary.

Versatility in Web Design with Elementor: From Simple Landing Pages to Complex Websites

  • Elevate your brand with customized business and brochure websites or concise one-pagers.
  • Establish your personal brand online with a biography, digital business card, or individual website.
  • Expand your enterprise with dedicated campaign sites, landing pages, affiliate portals, and lead-generation platforms.
  • Amplify sales with an online storefront, crafting ecommerce platforms, big or small, using Elementor’s WooCommerce Builder.
  • Engage audiences with content-driven sites like blogs, online magazines, news portals, and more.

Elementor: The Ultimate Tool for Every Skill Level

Elementor is tailored for any individual involved in website creation, be it developers, marketers, designers, or shop proprietors. This comprehensive builder equips you with the essentials to construct a top-tier website.

  • Developers – delve into a forward-thinking, open-source ecosystem with the freedom to implement custom code, APIs, and addons, all while harnessing the visual editor, an array of widgets, and pre-crafted templates to boost productivity.
  • Designers – craft detailed and intricate WordPress sites using the drag-and-drop editor, capitalizing on the full spectrum of styling and design features for pristine results.
  • Marketers – utilize integrated marketing tools to create WordPress websites that convert effectively.
  • Store Owners – take charge of every aspect of your online store’s design to align with your commercial objectives and enhance sales.

You can also tap into Elementor’s collection of ready-made full website kits or templates, curated by seasoned web developers. These resources are designed to fast-track your website building efforts, as well as simplify the process for WordPress novices aiming to craft impressive websites effortlessly.

Elementor’s No-Code Website Builder

Elementor’s no-code platform invites you to visually construct your websites with design finesse, sans a single stroke of coding.

Build, Design and Animate Pixel-Perfect Websites

With Elementor’s Editor, grasp full sway over your page design and layout. Drag elements onto the canvas, arranging them with Elementor’s widgets to infuse content and style.

Full Design Freedom

Leverage Flexbox or CSS Grid Containers in Elementor for:

  • Precise element placement control: positioning, alignment, and spacing.
  • Infinite design possibilities with nested containers.
  • Uncompromising performance and responsiveness.
  • Cleaner, performance-optimized code output.

Nested Elements

Unlock design capabilities with Flexbox Containers for Nested Editing, letting you drag elements into nestable widgets like:

  • Nested tabs
  • Nested Mega Menus
  • Upcoming: Nested Carousel, Slides, Accordion, Content Switcher

Advanced Design Capabilities

Elementor enhances your creative power with:

  • SVG integration for precision in Text Path widgets.
  • Built-in CSS controls for custom transformations and filters.
  • Custom fonts support, inclusive of Google and Adobe Fonts libraries.
  • A wide selection of icons from Font Awesome and options to upload your own.

Masking and Animations

  • Apply masks to any element for innovative design patterns.
  • Introduce dynamic animations and effects tailored to device responsiveness.

Lottie Files and Sticky Elements

  • Embed interactive Lottie animations.
  • Use Sticky Elements to enhance navigation and structure, with device-specific settings.

Over 100 Widgets, for Every Purpose

Elementor’s arsenal includes widgets for every function:

  • Visual Widgets: Heading, Image, Gallery, Animated Headline, and more.
  • Embedded Widgets: Video, Google Maps, SoundCloud, etc.
  • Functional Widgets: Forms, Countdowns, Payment buttons, etc.
  • Dynamic Posts Widgets: Post grids, Portfolios, Post navigation, etc.
  • WooCommerce Widgets: Add to cart, Product grids, Checkout, and more.

An Ultimate Experience on any Device and Screen Size

Elementor’s toolkit is responsive out-of-the-box and grants manual control over:

  • Device-specific adjustments with mobile editing mode.
  • Visibility control for showing or hiding elements per device.
  • Element reordering for mobile responsiveness with Flexbox Containers.

With Elementor, create seamlessly and ensure your website is a responsive, mobile-friendly masterpiece.

Elementor Website Builder

Next-Level Theme Builder
Gain total command over your website with Elementor’s Theme Builder. Edit essential parts such as the Header & Footer, Single Pages and Posts, Archives, Search Results, and even the 404 Error pages for a fully cohesive design.

Edit Every Theme Part
Elementor allows the same level of editability for theme parts as it does for other website sections, enabling refined and professional theme design with its advanced tools.

Dynamic Widgets for Site Consistency
Utilize dynamic widgets that draw content directly from WordPress, ensuring your site remains consistent. Insert your site logo dynamically across your pages with the Site Logo widget.

Multiple Theme Parts and Conditions
Craft several templates for each theme part, like designing different headers for specific pages, with advanced display conditions guiding their appearance.

WooCommerce Builder
Integrate seamlessly with WooCommerce, customizing every aspect of your online store to align perfectly with your brand and enhance sales with features like promotional popups.

WooCommerce Widgets for Online Store Excellence
Leverage dedicated WooCommerce widgets within Elementor’s builder to design the ideal store, automatically populating with WooCommerce content for convenience.

Archive Pages & Single Product Page
Quickly set up archive or catalog pages using the Products widget with predesigned skins, or construct your own with the Loop Builder. Tailor Single-Product page templates with widgets that automatically fill with product-specific content from WooCommerce.

Advanced Display Conditions & WooCommerce Notices
Implement varied display conditions for your templates, dictating which products show based on WooCommerce categories and taxonomies. Customize WooCommerce notices to maintain branding consistency and trust throughout your site.

Transactional Pages
Design every detail of transactional pages like the Cart, Checkout, and My Account sections to heighten brand recognition and trust.

Blogs and Dynamic Content
Create unique, content-rich websites by designing blogs with dynamic widgets, automatically populated from WordPress, and construct custom Archive pages with content drawn from WordPress listings.

Single Post & Custom Search Result Page
Design a Single Post template with widgets that pull content dynamically, maintaining a consistent aesthetic across posts. Customize your Search Result Page to fit your brand with dynamic widgets.

Advanced Display Conditions & Integration with Custom Fields
Use advanced display conditions for a variety of Archive and Single Post designs based on WordPress categories and taxonomies. Take advantage of Elementor’s compatibility with plugins for Custom Post Types and Custom Fields, displaying content from WordPress Custom Fields dynamically.

Loop Builder
With the Loop Builder, create custom loops for listing your blog posts, products, and more. It grants total design freedom for your Main Item template, linked with dynamic widgets and tags to WordPress content.

Hello Theme – The Ideal WordPress Theme for Elementor
Maximize Elementor with the Hello Elementor Theme, a minimalist and speedy WordPress theme favored for its lightweight resource demand, ensuring swift loading times and improved website performance.

Comprehensive Template Library
Choose from over 300 templates, including full website kits and various web assets, in Elementor’s Library. All materials are crafted by design experts and are available for use under a collaborative license, incorporating the latest design trends for professional-grade website building.

Elementor’s Marketing Suite

Websites are more than a brochure or business card, and nowadays even a portfolio website has clear business goals and KPIs. To empower you to get more conversions from your site, Elementor provides a full marketing suite that turns your WordPress website into a professional marketing machine.

Elementor’s Form Builder

Being able to collect leads is the marketing foundation of any business or service provider. This turns any business website, portfolio, or landing page into a powerful marketing engine that increases engagement and revenue. With Elementor’s Form Builder, you can create professional, sophisticated, and flexible forms.

Create any Type of Form Visually, Without Code

Elementor’s Form Builder is an intuitive interface that allows you to create any type of form based on your website needs. The Form Builder is used in Elementor’s drag and drop interface, and doesn’t require any code or prior experience. Using Elementor’s Form Builder you can create:

  • Lead Collection Forms
  • Contact Forms
  • Event Registration Forms
  • Newsletter Subscription Forms
  • Price Quote Forms
  • Resume Submissions
  • And more…

No-Code Pixel Perfect Form Design

Elementor allows you to design every aspect of your Form: fonts, colors, spacing, borders, and comments. The Forms are also completely responsive, made to look great on any device – desktop, tablet, or mobile. Elementor’s advanced mobile editing capabilities also enable you to adjust specific elements for mobile viewing including font size, alignment, dividing fields into columns, button visibility, and more.

Multi-Step Forms

To increase lead conversion and improve the visitor experience, if you have multiple fields you want a visitor to fill out, you can divide the fields into a multi-step form, where the fields are divided into different pages and steps, and don’t overwhelm the visitor.

Any Field Type

Create any type of intake field, including free text, number, phone number, checkboxes, date & time, file upload, hidden fields, an HTML field for free text, and more. Then, you can use Captcha, or Honeypot to ensure you’re filtering out spam. Additionally, you can help logged-in users submit their information by populating data fields with Dynamic Content.

Post Submission Redirect

Redirect visitors to a specific page, or display a popup once they’ve completed the form, such as:

  • Confirmation page or popup
  • Thank you page or popup
  • Automatic email to the visitor
  • Additional actions via integrating with third-party providers.

Collect and Manage Form Submissions

Elementor’s Form Submission interface collects, backups, and stores all your form submissions in the WordPress database. This reduces your dependency on webhooks and integrations, ensures your data is always backed up, and allows you to access your submission data whenever you need it, from your WordPress dashboard. Gather insights, analyze a campaign and export your Form Submissions to a CSV at any time. Each form’s submissions can be exported separately and used as needed. For example, you can view and filter by bulk options using form name, page, or date range, enabling you to easily find any form to view, edit, or delete submissions. Elementor also offers various popular marketing integrations to choose from. When you use Elementor Forms, along with third-party integrations, you can use the Actions login in your Form Submissions to see if the integration was successful.

Built For Scale!

Elementor’s Form Builder is React-based and stores all of your submissions’ data in a separate database, enabling you to pull, filter, and edit data instantly. This means your submissions will not impact performance or overload your website! Additionally, Form Submissions are GDPR compliant and use WordPress’s native Export and Erase user information tools, so you can access all of your data from your WordPress admin while maintaining compliance.

Built-in Integrations to Email Providers and Automations

Send automated webhooks after each submission to a third-party system for further marketing automation activities and storage with Elementor’s integrations.

  • MailChimp
  • Drip
  • ActiveCampaign
  • Slack
  • Discord GetResponse
  • ConvertKit
  • MailerLite
  • And more…

If you’d like to integrate with other providers or systems, you can use a webhook integration like Zapier to create infinite automations after Form Submission.

Boost Conversion with the #1 Landing Page Builder for WordPress

When trying to achieve a specific outcome in a campaign, sending visitors to your website can be overwhelming as it can have a lot of content and distractions. However, sending visitors to a dedicated landing page will keep visitors focused on the specific topic or action you want them to perform, allowing you to achieve better results with the same campaign budget.

Elementor’s Landing Page Builder empowers you to create beautifully designed, professional landing pages in a flexible and intuitive editing interface, without the need to code.

Get Inspired and Kickstart your Design with Over 100 Professional, Highly-Converting Landing Page Designs

Elementor’s library of over 100 professionally-designed templates has any type of landing page that your business needs. Our templates are crafted to support different goals and audiences, with a variety of styles and trends.

Wide Variety of Widgets and Features

  • Sell Products or Services
  • Collect Leads and Signups
  • Maximize Your ROI from Remarketing Campaigns

Measure Your Campaign’s Impact

Easily add custom code snippets, such as Google Analytics code or Facebook Pixel code, to your landing pages to measure the impact.

Visual Popup Builder

Elementor’s Visual Popup Builder enables you to create engaging popups that can help increase sales and conversion rates, and are fully responsive for all devices.

Design and Publish Popup in Minutes

Build sophisticated popups using Elementor’s Editor and make your popups stand out with advanced motion effects and design capabilities.

Get Inspired and Kickstart your Design with Over 100 Professional, Engaging Popup Designs

Choose from over 100 pre-designed, highly converting popups, designed to look pixel-perfect and follow the latest design trends.

Advanced Triggers and Rules

Determine how, when, and where popups will be displayed. Use Display Conditions to determine what pages the popup will appear on, Triggers to set specific visitor actions that will trigger the popup, and Advanced Rules to choose your audience, frequency, schedule, and more. That way, you can always display the most relevant popup to each visitor, which increases conversions.

Display Conditions include:

  • Pages
  • Categories
  • Tags
  • Author
  • Publish date

Triggers include:

  • Upon page load – how long after page load
  • Upon page scroll – how far on the page should the visitor scroll before triggering the popup
  • By hovering on an element – choose a class that when a visitor hovers over an element the popup will appear
  • By click – trigger a popup when a visitor clicks on a link or button
  • Upon inactivity – determine when to trigger a popup to a visitor who has been inactive on the website
  • Upon exit intent – trigger a popup when a visitor tries closing website

Advanced Rules include:

  • Time – display after a number of seconds
  • Number of visits – display after a number of sessions
  • Limit frequency – determine

The Professional Builder For Your WordPress Website

Elementor’s Editor is an open-source platform that provides full flexibility for customization. It’s designed for users who want control over their website’s design and functionality, but it’s also developer-friendly, allowing for deeper modifications if needed.

Custom CSS

Add custom CSS to any element to fine-tune your design or achieve more specific, custom styles beyond the standard design options.

Custom Code

Implement custom code snippets in the header, footer, or body of your page to track performance or enhance your website’s capabilities.

HTML Widget

Use the HTML widget to integrate HTML, CSS, shortcodes, and JavaScript scripts directly into your page with Elementor’s drag-and-drop interface.

Maintenance Mode and Coming Soon

Easily switch your website to maintenance or “Coming Soon” mode while you’re updating or constructing your site, with the option to use Elementor’s templates or your own custom designs.

History and Version Management

Elementor’s version control allows you to view the revision history and revert to previous versions of your site, ensuring you can recover from mistakes or review past designs.

Draft Mode

Prepare changes to your website in draft mode without publishing them, allowing for planning and revisions before updates go live.

Customize Your Website’s Setup

Set up your site with Elementor’s comprehensive tools to start off on the right foot, ensuring efficiency and professionalism in your website builds.

Global Design System

Maintain a consistent look and feel across your website by configuring global fonts, colors, and widgets that ensure design uniformity and speed up your workflow.

Theme Builder Management

With Elementor’s Theme Builder, you have the power to design and manage all aspects of your site’s theme, from headers to footers, and apply them selectively across your website.

Advanced Role Management

Control user access with advanced role management, giving you the ability to restrict certain users from accessing the Editor or limiting their capabilities within it.


Elementor AI

Boost Your Productivity and Efficiency
Elementor AI enhances your productivity by providing generative AI tools natively integrated within Elementor. This integration covers text areas, Custom Code, Custom CSS, and HTML, streamlining your workflow without the need to juggle between different tools.

Instantly Create Original Text
With the AI writer, you can instantly draft original content for your website directly within the widget’s content area. This feature allows you to generate new text, fine-tune the length, and adjust the tone to align with your brand’s voice seamlessly.

Enhance Your Website’s Content
Upgrade your website’s content by utilizing Elementor AI to optimize text, alter its style, and maintain high-quality, consistent messaging that strengthens your brand identity.

Grow Your Audience with Multilingual Content
Elementor AI enables you to translate your website into 25 different languages, broadening your reach and engaging a global audience without the need for external tools or translation services.

Design Creative Website Experiences with Elementor AI’s Code Assistant
Distinguish your website with unique designs by generating Custom CSS or HTML with Elementor AI’s Code Assistant. This tool understands Elementor’s specific selectors, simplifying the process of applying custom styles to each element.

Measure Your Website’s Performance
Use AI-generated Custom Code to implement analytics tracking, like Google Analytics or Facebook Pixel, to evaluate the performance of your landing pages effectively. Elementor AI’s Code Assistant can craft the necessary code snippets, streamlining the integration of these analytical tools.


Professional Workflows: Streamlining Your Elementor Experience

Utilizing Global Templates for Efficient Design

Elementor provides a seamless way to streamline your web design process. You can save any section or entire page as a global template, which becomes instantly available in your Template Library. This means you can create a design once and reuse it across multiple pages or even different websites, maintaining a consistent look and feel while saving time. To save a section or a page, simply right-click on the section or use the save option beside the publish button. Access these templates anytime from the ‘My Templates’ tab.

Personalized Default Settings

With Elementor, every element can be customized and saved as your default setting. This includes styles, settings, placeholder content, and images. For instance, you can set your logo as the default image in an image widget or apply your brand colors as the default palette for text. These personalized defaults significantly reduce the repetitive task of customizing each new element from scratch, enhancing your workflow.

Navigating with Ease Using Finder

Elementor’s Finder is a powerful tool that lets you jump to any area of your website without leaving the page you’re working on. This feature reduces the hassle of managing multiple tabs and screens, allowing you to search and navigate to any Elementor page, setting, or WordPress dashboard area. The Finder is especially useful when you’re working on complex sites that require frequent switching between different content types and settings.

Enhanced Access with Favorites

For those widgets that you find yourself using repeatedly, Elementor offers a ‘Favorites’ feature. Pin your most-used widgets to the top of the widget panel, and they’ll always be just a click away. This small but powerful feature means no more scrolling through a long list of widgets to find the ones you need.

Cross-Website Copy & Paste

The cross-website copy and paste feature is a real time-saver, especially for web designers who manage multiple Elementor sites. It allows you to copy any element from one site and paste it into another. This not only ensures design consistency but also adapts the pasted elements to the global styles of the new site, ensuring they blend in seamlessly.

Keyboard Shortcuts for Faster Editing

Elementor comes with a comprehensive list of keyboard shortcuts designed to speed up your editing process. From undoing changes to copying and pasting elements, these shortcuts are there to save you time. For a quick reference, press Shift+? within the Editor to bring up the full list of available shortcuts.

Dark Mode for Design Comfort

Elementor’s Dark Mode provides a more comfortable design environment, particularly useful for those long hours spent on your projects. It’s not just about reducing eye strain; Dark Mode also helps conserve energy, making it a choice that benefits both you and the environment.

Collaborative Notes for Team Projects

The Notes feature in Elementor allows team members to leave comments and instructions right on the elements within the Editor. It’s a powerful way to collaborate in real time, ensuring everyone involved in the project is on the same page. With Notes, you can mention colleagues or clients, reply to feedback, and mark notes as resolved, streamlining the communication process.

Managing Workflow and Collaborations

Elementor enhances collaborations by sending email notifications to individuals tagged in Notes, ensuring they’re always in the loop. The Notes Panel provides an overview of all notes, their statuses, and who they’re assigned to, making it easy to track progress and manage tasks within your team.

By integrating these workflow and collaboration tools, Elementor makes the website building process smoother, more efficient, and better suited to professional team environments.



The performance of your website not only enhances the user experience but also plays a crucial role in search engine ranking and conversion rates. To this end, Elementor has forged a partnership with Google Chrome, utilizing insights from tools such as the Chrome User Experience Report and Core Web Vitals Technology Report, supported by guidance from a Chrome technical expert.

Reduced DOM Output

Elementor enhances website speed and accessibility through optimization of the DOM:

  • Eliminating Redundant Wrappers: Streamlining HTML by removing unnecessary wrappers.
  • Leaner Elements: Adopting elements like Containers to expedite loading times and enable sophisticated designs.

Improved Media File Loading

Balancing media file quality and site performance, Elementor introduces features for media optimization:

  • Lazy Load: Delaying media file loading until necessary, applicable to carousels, slideshows, videos, and more.
  • WebP Support: Converting JPEGs to the more efficient WebP format via the ‘Performance Lab Plugin’.
  • Preload Self Hosted Videos: Enhancing load times by managing how locally hosted videos are loaded.

Faster Font Loading

Fonts significantly impact your website’s identity and loading speed. Elementor’s solutions include:

  • Disable Google Fonts: For performance and GDPR compliance, with alternative loading methods like Custom Fonts.
  • Font Loading Method: Swap: Utilizing the Swap CSS property to facilitate quicker text visibility.
  • Preconnect Browser Hint: Accelerating Google Fonts delivery by pre-establishing connections.
  • Asset Optimization: Using inline SVG for icons, foregoing the need for external font libraries.

Optimized Front-End Asset Loading

Elementor employs several strategies to minimize CSS and JavaScript file sizes:

  • Conditional JavaScript Libraries Loading: Loading only the necessary libraries per page.
  • Optimized JavaScript: Streamlining libraries for a smaller footprint.
  • Deferring Widgets Handlers: Improving interactivity by deferring widget initialization.
  • Custom Breakpoints: Enhancing CSS delivery efficiency, improving page load times by up to 23%.
  • Page Transitions: Prefetching content upon hover, rendering instantly on click for up to a 30% performance boost.

By implementing these advanced performance features, Elementor ensures that your website not only stands out aesthetically but also excels in speed and efficiency.

Developer Friendly

Elementor, an open-source website builder, is built for expansion with extensive developer documentation. This documentation covers the editor’s code components like hooks, integrations, and controllers. The API and developer resources guide developers on using Elementor’s features to create versatile websites or addons.

Support & Education

The Elementor Customer Experience team offers 24/7 support via chat or email, addressing inquiries about Elementor features. Support is available for multiple team members. Elementor also provides a comprehensive set of tutorials, help documents, and an Academy for in-depth guidance on using the platform.

Be Part of a Large Community

Elementor’s global community is a hub for web creators to exchange knowledge, offer support, and access a wealth of resources:

Dozens of Elementor Addons, Themes, and Kits

Elementor’s ecosystem includes over 900 addons for specific functionalities, alongside a selection of themes and kits designed for Elementor, ensuring a tailored website experience.

Affordable Pricing Plans

Elementor Pro offers tiered pricing plans to accommodate different needs:

  • Essential Plan: For $59, get all Pro features for one site, including 24/7 support and annual updates.
  • Advanced Plan: 3 website activations for $99.
  • Expert Plan: 25 website activations for $199.
  • Agency Plan: 1,000 website activations for $399.

Getting Started with Elementor

Elementor provides a complete package for WordPress websites, incorporating hosting, theme, and the Elementor Plugin. Elementor Pro can be purchased and installed separately, along with the free basic version available in the WordPress Repository.

image of Jamin
Popproxx brand logo in stylized cursive font.

Jamin Giersbach

Popproxx Web design & Digital Marketing